Client
African Leadership Group
Category
Identity Development
Year
2019
The Room offers exclusive access to lifelong learning, networking, experiences, opportunities, talent & leadership in unrivalled physical & online spaces. Its “by-invitation only” membership is offered to the top talent and leaders within the ALGroup ecosystem and to the top 5% of talent, entrepreneurs, emerging leaders and C-suite executives globally.
The Room’s brand was built to reflect its exclusivity and “explorer-creator” archetype reflecting a powerful community of global leaders and innovators that authentically come together to engage in meaningful experiences and collaboration.
The Room is launched its first physical space in 2019, in Nairobi and will be followed by Lagos, Johannesburg and Casablanca.