Alexander Forbes

Alexforbes Investment wanted to renew and re-establish their multi-manager investment position. This should be more than reminding the market that multi-manager investments is central to Alexforbes’ proposition – it should answer the “Why Alexforbes?” question.

As investment specialist whose core focus is multi-management, Alexforbes Investment is built for delegated multi-manager investment portfolios: with a long and rich history of proven experience, proprietary research, teams of specialists, purpose-built operations and understanding the impact of investor behaviour.

Our campaign concept and positioning was to communicate to market that multi-management was so deeply part of their proposition that it was literally part of their DNA. Which became central to the creative and messaging executions – using DNA sequencing graphics.