African Leadership University

As part of the African Leadership Group, the African Leadership University aims to deliver against the group purpose of developing the next generation of bold, innovative and ethical leaders for the African continent.

Their approach to education embodies innovation and the insight into how learning should take place in order to deliver real results. Part of this innovation is recognizing that to make an impact, students should approach their end goal through the university with a mission in mind… and not a major… a sense of purpose and a real objective and outcome to make an impact. This is something no other institution does.

We created the concept and go-to-market approach for positioning their Global Challenges program to communicate this to prospective students for the Mauritian-based university.